So what to buy the Cheetos' fan with everything? How about a diamond and orange sapphire jewelery set? The matching earings and ring have been inspired by Cheetos' legendary orange cheese powder and are encrusted with 190 black and white diamonds. The 'Chestora' set is available for $20,000 and would make the perfect Christmas present. "It's really marketed towards the ultimate Cheetos fan who really wants to put on display the love they have for the brand", says the Senior Director of Marketing at Cheetos Ryan Matiyow.