What better place to celebrate Christmas than legendary London Hotel Claridge's. This year a unique collaboration between Sir Jonny Ive, Marc Newson and renowned set designer Michael Howells has resulted in a truly jaw dropping Christmas experience.
Step through the doors and into a winter wonderland. The unique installation features four-metre high light boxes that glow with black and white photographic images of snow covered silver birch trees, set on a pure white floor. Against this backdrop, rise cast models of Scots pine, layered with both natural and photographed silver birch and fir trees, reaching to a canopy of natural green pine.
“There are few things more pure and beautiful than nature, so that was our starting point, layering various iterations of organic forms with technology. Our aim was to create an all-enveloping magical experience that celebrates our enormous respect for tradition while recognising our excitement about the future and things to come."
Sir Jony Ive and Marc Newson
An essential part of the Christmas calendar Claridge’s Christmas Tree has been drawing in visitors for the past 7 years to immerse themselves in Christmas spirit and admire the beautiful designs.