We've been proud today to see our Brexit wine project work featured in the Dieline Trend Report. An amazing job by our senior design dream team of Joe Wallis and Jon Dignam.
Customers today are shopping for something bigger. We not only patronize brands, we follow them, we listen to them, we talk to them. We connect with them because we want to connect with something bigger. Smart brands realize this - they build tribes, not simply customer bases. There is a strong desire for individuals to connect to something bigger, to find common ground. We want not only to connect to causes (as mentioned above), we want to connect to society and groups of people. We want to be part of the conversation. We want brands to connect us to other individuals who share our values. We seek community. Not only do we shop for another widget, but we shop for that widget because it is a symbol we hope will unify and unite us with others.
Source: The Dieline Trends Report