The explosion in coffee machines fueled by the coffee capsule have transformed the coffee market. However with this particular format has come huge levels of packaging waste. Those little aluminium pods take between 150 and 200 years to decompose, even though aluminium is widely recycled, it takes a great deal of energy to extract, produce, collect and re-process it.
New premium coffee brand Halo aims to solve this problem with an environmentally friendly product that offers premium-quality coffee inside 100% biodegradable packaging. Made using natural fibres including paper and bamboo, each capsule breaks takes around 90 days to fully break down.
‘Most people don’t understand the irreversible damage coffee capsules are inflicting on the planet,’ explains co-founder Richard Hardwick. ‘Aluminium and plastic coffee capsules are very difficult to recycle so most end up in the bin, and that is why up to 75% are currently sent to landfill. It’s a challenge no-one has cracked. Until now.’
A superior blend
Halo are not only passionate about sustainability but they wanted to bring a higher quality product to the market than currently existed. Co-founder Nils Leonard commented no one had done rare, freshly ground coffee in that market place.
The brand currently offers four coffees. Its Panamanian Geisha and Royal Kona blends are available to pre-order, while its signature Three Mountain – an espresso blend that features beans from Mount Kilimanjaro, the Andes and the Himalayas – is already available. With prices starting from £10 for 10 capsules, and for the ultimate coffee connoisseur the Kopi Luwak Diamond blend, which contains one of the world’s rarest beans and costs £100 for 10 capsules.
We love the minimalist design which give the brand a luxury feel and borrows from the world of confectionery, its the perfect balance of do good but look good at the same time. The stunning photography on Halo's website positions the company as a lifestyle brand rather than a simple commodity.
Source: LSN Global