For new brands starting out deciding when to rent shop space is a massive decision with huge financial ties so this fantastic idea by US based Bulletin is a genius idea.
Bulletin offers small brands the opportunity to rent space in a specific location on the shop floor in their new bricks-and-mortar store in SoHo.
Applications are made on online and sellers must pass strict criteria to ensure they fit in with the store's aesthetic. Decisions are made super quickly and manufacturers can see their products in store within days.
The brand, which plans to open stores in Los Angeles and Portland, aims to give applicants the option of selling their products in all three locations in order to test new audiences and build brand awareness.
Those using Bulletin’s service can monitor their sales through the brand’s seller dashboard, which provides real-time sales data, product management and inventory management. Users are charged a monthly fee, offering a flexible option for new sellers with limited finances.
This is a brilliant way to build new businesses and crucially make the shopping experience more varied and interesting, with rents and rates at an all time high, UK high streets are becoming more homogenized with little room for smaller independents. We would love to see a similar concept here in the UK.