The pinnacle of luxury conglomerate LMVH has just launched Clos19 the first online shopping platform of its kind – Offering luxury champagne, wines and spirits, as well as lifestyle experiences.
Honing in on consumers desires for an immersive experience, the new site has been created to offer consumers the opportunity to learn more about the LVMH Group's champagnes, wines and spirits houses.
With trip of a lifetime experiences on offer, such as the ultimate art and culture weekend in Paris or English town and culture with a difference, the £15,000 price tags may provide too rich for most but with a vodka mixology class also available at £80 this is far more pocket friendly.
‘The whole concept behind Clos19 is about sharing and championing the art of hosting,’ said founder and CEO Stephanie Watine Arnault in a recent interview with The Business of Fashion ‘It not only gives more immediate and sophisticated access to our exceptional products, but also provides the services, accessories and experiences that enable our audience to become the perfect hosts.’
The site has been launched with editorial platform Journal19, which features stories that enable readers to further enhance their hosting experience.
This combination of products and experience will only be set to grow in the future, its an exciting time for brands to create lifetime memories and real loyalty with their customers.